Why Metro/Carrier ETHERNET for Your Business’ Internet Connectivity?

Ethernet is ubiquitous
~Simpler product set with many features; ala carte builds a solution
~All Ethernet services can be sold on and between any Ethernet port
~Ethernet enabled gear in most every LANBandwidth demand
~Corporate networks are carrying increasingly more traffic
~More connected devices
~Centralized IT infrastructure
~Bandwidth hungry applicationsCost of equipment, scale, and continuity
~Switching costs compared to ADM/TDM is 4 times more efficient on average
~Interface scale is far superior (100 Mbps to 1 Gbps to 10 Gbps, etc.)
~TDM interface are more restrictive (1.5 T1, 45M DS3, OC3, OC12, etc.)Ease of integration
~Most CPE is already Ethernet compatible
~Ethernet is virtually plug-n-playQuestion: what are the top 3 factors influencing your organization’s use of Carrier Ethernet services?-Low cost compared to other WAN technologies
-Ease of implementation
-Flexible bandwidth
-Availability of higher data rates compared to other WAN technologies
-Control over routing
-Familiarity with Ethernet technology
-Multi protocol application support*The relative cost continues to be a key driver of Ethernet adoption, to an even greater extent in 2012 now that service providers are more aggressively promoting price/capacity benefits of Ethernet vs. private line.*Flexibility and ease of implementation are key drivers closely aligned with Ethernet’s granular, incremental properties.*E-Line services are generally available up to 10 Gbps, making the service ideal for high use bandwidth businesses with nationwide connectivity requirements.Question: Thinking about your entire corporate WAN, what are percentages of your WAN ports/lines that are based on each of the following technologies?Example:
IPVPN = 30%
Carrier Ethernet = 25%
Private Line = 18%
Frame Relay = 15%
ATM = 8%
Other = 3%Note
-Layer 3 IP VPN ports dropped significantly by 10 percentage points in one year.
-Carrier Ethernet ports increased by 7 percentage points.Sample business Ethernet product suite:
Native Local Area Network (NLAN) – full duplex business to business Ethernet connectivity between multiple customer locations
~Elite NLAN point to point connectivity -Ethernet private line service offering highly reliable dedicated bandwidth via hybrid SONET equipment and used to connect any two customer locations
~Enterprise switched or SNLAN (switched native LAN) -point to point connectivity and multi point connectivity offering best effort Ethernet service with any to any connectivity and secure service through local (VLAN) connectionsNLAN case study for major healthcare facility:
Business application- rapidly transfer medical images between six hospitals and two urgent care facilities in a metro area
Solution- 1 Gbps native LAN ports at each hospital location + fiber builds into three new sites
Business results- ten fold increase in network capacity + virtually uninterrupted transmission of critical medical communications, primarily large medical images + increased efficiency for medical professionals and better care for patientsE-Line product overview:Ethernet Line is a platform-agnostic, point to point service that can traverse between any two customer locations, located in any two E Line enabled markets. Can be ordered as:
~A port based private line with limited but dedicated line rate speeds (aka Ethernet Private Line, or EPL)
~A VLAN based service with dedicated or shared options at rate limited speeds that span two or more UNIs (aka Ethernet Virtual Private Line or EVPL)The E-Line product consists of two types of components
~The user network interface (UNI)
~The Ethernet virtual circuit (EVC)Ethernet Virtual Connection (EVC) is the logical interconnection of exactly two associated UNIs
~The EVC is where most of the service attributes will sit
~EVC attributes include:
–EVC class, shared or dedicated
–Bandwidth, standard increments from 2 Mbps to 10 Gbps
–VLAN routing option
–Various protection options (always protected as default)E-Line product summary: EPL
Ethernet Private Line, or EPL is a variation of E Line where a single point to point service (EVC) is delivered between two non multi plexed, dedicated interfaces (UNIs), always at the line rate. It resembles a traditional private line in every way except the handoff type which is native Ethernet.E-Line product summary: EVPL
Ethernet Virtual Private Line, or EVPL, is a variation of E Line where a point to point service (EVC) is delivered between two multiplexed or non-multiplexed interfaces (UNIs).
~In the multiplexed variation, multiple services can terminate on the same interface. This if often used and designated as a point to multipoint or “hub and spoke” topology
~In the non multiplexed variation only one EVC can be between the UNIs, but it may have bandwidths other than the line rate.Premium NLAN/ENLAN: CoS over Ethernet
Key benefits:
Increased service reliability and prioritize critical applications, such as VoIP, video, and key business applications
~Enable real time applications
~Improve end user experience
~Facilitates convergence of customer networksReduce cost of ownership:
~Ability to leverage bandwidth more effectively as the number and demand of application growsProvides 5 service queues to enable application prioritization based on performance sensitivity
1) Real time -per Mb
2) Interactive -per Mb
3) Mission critical
4) Priority
5) Best effortOverall benefits of business Ethernet networking:
Familiarity – de facto protocol for corporate LANs (no need for extra training for IT staff)
Scalability – from 2 Mbps to 10 Gbps
Streamlines CPE requirements – minimizes the need for a customer router to map customer traffic to legacy frame relay and ATM protocols
Cost effective – lower per megabit bandwidth cost compared to legacy services (frame relay, ATM, SONET)
Easy implementation – reduced configuration requirements with simpler service provisioning and activation

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Ethernet,IPVPN,private line,ATM,frame relay,layer 3 IP,VPLS,MPLS,T1,DS3,fiber Ethernet,LAN,WAN,VLAN,

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